Did you check out the Top 5 Ways to Improve Your Brewery’s Website? A key way is maintaining a blog with fresh content to encourage customer connection. As an extension of your business, a blog should inform readers about happenings around the brewery and what makes your product unique. Use it to show off brewers in action, increase sales and boost your brand—a blog is an indispensable tool for growing the number of followers for your site and your beer.
Check out the top ways you can benefit from blogging about your craft beer.
Be an Expert in Your Field
Composing and sharing blog posts is a concise way to share production methods and product details with consumers. Savvy consumers want to know how their beer is being produced, from dry storage to the canning line, and blogging gives your brand a consistent educational voice on those subjects. Exemplifying your knowledge in the field will strengthen your brand and give consumers insight into the real methods used for creating the brews they love. When you establish yourself as an expert, people seeking an answer about craft beer will look to you first. Even sharing everyday business decisions, such as sourcing grain locally and your reasons for doing so, can result in a powerful message to consumers and peers.
Get Creative With New Branding Opportunities
Use your beers and brewery as a diving-off point. Get creative with recipes or events that your audience will find exciting and actually will want to try at home or attend. Fun recipes and events drive more interest in your product and can have a lasting effect with consumer engagement on social media. Whipping up a recipe for a BBQ meal to go with your flagship IPA or a brownie made using your Imperial Stout will result in an exciting piece with long-term benefits. Check out Iron Hill’s recipe for Spicy Peanut-Coconut Noodles paired with Rising Sun IPA for inspiration.
Showcase Your Relationships
Consumers love to know more about their favorite locally produced beers. To accompany your upcoming brew made with local ingredients from down the road, develop a blog post to detail the hyperlocal aspects of that partnership. Highlight the farm where you sourced your berries for a barrel-aged saison, and dig into your relationship with the farmer or purveyor. This reinforces your real-world ties to the community. In addition, highlighting employees and the crucial production work they are doing helps engage consumers with an insider’s peek into how production is done.
Build a Community
It’s critical to keep your blog content fresh so those turning to your website for information, news and entertainment will return—frequently. With a group of craft beer lovers following along and conversing about your business online, your digital presence will have a natural support system. Acting as the friendly craft beer authority online and sharing these details with customers will keep them coming back and enhance your image as a respected tastemaker in your larger community.
These are only some of the benefits of blogging about craft beer. It’s equal parts fun and rewarding, especially when it comes to testing out food recipes and interviewing employees for question-and-answer pieces. Get creative and stay focused on building a loyal fanbase who will enjoy coming back to your site, buying your beer and visiting your brewery—and will tell others to do the same.
The Brewers of Pennsylvania is a nonprofit trade association that brings together leaders of Pennsylvania-based breweries in order to promote and protect the brewing industry in the state. Established in 2011, the Brewers of Pennsylvania serves the consuming public of Pennsylvania by encouraging brand diversity in the market. We believe in the nobility of brewing and hold dear the great traditions and history of Pennsylvania brewing.
Photo credits, top to bottom: Alexandra Whitney, Jay Breslin, Scott Adams